Marketing online or offline, free advertising does not exist.

So you have decided to start a brick and mortar business to try to build a better future for you and your loved ones. You could and should also look at a network marketing business. If you market and promote a good product, online or offline and you have the will to succeed, only then will financial freedom be within your reach.

A very important decision you would have made with a brick and mortar business is location, location, location. A good business could fail within 3 months if it is placed in the wrong location. Your business must have a lot of foot traffic. The same goes with an online business, you want as many people as possible to see your product or service.

Another very important decision is advertising and marketing. Many new business owners fail to do this crucial element correctly. A business owner may look at the local newspaper and radio to tell potential customers about the new product or service that is on offer.

An online business has the same challenges but so many of us fail within the first year because we fail to do the basics right. I have never seen a business owner standing at the front door shouting to passer-by that they should enter the business. I do however witness that mistake when one markets an online business.

Social media networks give us the perfect location to enable us to advertise our business. However we sometimes forget that social media owners are in it for the money. They do not want us to advertise our business to other people for too long for free. Social media networks make billions and billions of dollars from our advertising and promotions. Perhaps they should share some of the money with us. Smart Media does just that.

The brick and mortar business owner budgets for the advertising and marketing campaign and so should the online business owner. Here is the problem. Most online marketers do not budget for advertising. There might be a few reasons but I think it mostly has to do with the initial start-up cost. One can buy into a network marketing business at a very low-cost. There is a saying that if you pay peanuts, then you get monkeys.

When you decide on a budget for advertising, decide who your target market is and find out if your product or service is in demand. There are many “business opportunities” on the internet. Many are fly-by-nights and many are genuine. Watch out for the ones that promise you trillions within 24 hours, they could be fake. Make sure that the product or service is real and needed. Do your due diligence and Google for any positive or negative posts on the business. Where there is smoke, there is usually fire.

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